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B&J with „fresh fruit“ in Essen

July 2010

B&J Rocket Sales AG looks back on a positive „Reifen“ fair. Apart from interesting discussions the Swiss company also received much positive feedback for its worldwide marketing activities at the trade fair in Essen.

On every fair day B&J welcomed a good mix of dealers, distributors, retreaders and machine manufacturers to their booth in hall 4.  And it was not all just friendly small-talk. Indeed, many in-depth discussions and negotiations took place which let B&J and their partners look confidently into the future. One highlight of course was B&J‘s brand new general catalogue, which was presented at the fair for the first time.  Over 400 copies of the first edition changed hands during the first three and a half days alone. „With this first complete catalogue each retreader, dealer or distributor worldwide receives identical information on our products and technologies. Technical tips and recommendations will allow each user in the retreading business to get a maximum benefit from our tools,” emphasises Andreas Müller, Managing Director of B&J Rocket. Next to a second edition for Europe, Asia, Africa and the Pacific regions currently in print B&J is also preparing a version in English and Spanish for the American markets.  
An additional highlight on the B&J booth was the Pro-Team Lounge. Especially during lunch time it turned into the meeting point of the industry: healthy fruit drinks and delicious snacks accompanied the stimulating conversations. “We never expected such an overwhelming response,” says a pleased Andreas Müller. 


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