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B&J Rocket cancels participation in Bologna this year

March 2009

The Swiss company will not attend the Autopromotec 2009 trade fair this year. The worldwide financial situation compels companies to thoroughly look into their expenses. "Our investment focus is on product quality and service", as Andreas Müller, Managing Director of B&J Rocket Sales AG in Baar, emphasizes. "The intensive dialogue with our customers worldwide, personal and via our online media, has long been established on an ongoing basis". Therefore, B&J has decided to refrain from having a booth of their own this year. The Swiss set their priorities in a judicious and future oriented expense policy, which takes the current market situation into account. "The contact with our customers will most certainly not be neglected", Müller says. "But expensive representative events in tough times like these do not fit into our business philosophy and will not be accepted by our customers in the end". However, B&J will definitely pursue their online activities. After the successful ProTeam photo competition of last year, new campaigns planned for 2009 will further intensify the collaboration of retreaders worldwide.


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