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A successful customer campaign: the Q-Plus Check-Up promotion

January 2014:

The B&J Rocket marketing action takes stock upon its expiry on December 31.

Thanks to the close global cooperation with its distribution partners on the one hand and the retreaders as users on the other B&J Rocket rasp systems are considered one of the most effective and reliable tools in the retreading business since years. Such an image does not happen over night but is a long process based on intensive dialogues with the users to continuously improve products and services. This is an integral part of the Quality Plus programme of B&J, which is why the company started a loyalty programme in January 2013 for its worldwide customers: the Q-Plus Check-Up promotion. 

Through the purchase of original B&J blades customers or retreaders respectively acquired vouchers and, depending on the number of vouchers, could either have their Rocket rasp head overhauled or, if not yet implemented, have it upgraded with the TURBO technology. For three vouchers they even received a completely new rasp head equipped as desired. As proof they only had to hand in the purchase bills.  

Now, after one year, the company draws a positive balance of the loyalty scheme: over 200 vouchers were issued worldwide and can, if not already done, be redeemed by customers at any time. Andreas Müller, Managing Director of B&J Rocket, is very satisfied with the marketing promotion: “As expected, the largest number of vouchers was requested in the US and German markets. But even in smaller, more remote countries customers participated in the programme with great interest.“  Müller is also very pleased with the commitment of the dealers involved in the Q-Plus Check-Up campaign and motivates voucher owners to start redeeming them now because: “Only a technically sound rasp head ensures an even buffing. The result is a high quality retreaded tyre; furthermore, our blades attain the long and economic lifetime, as known from B&J.”  


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